Summary:
There is comfort in familiarity. It is our nature to seek out people who are like us. But, by limiting our exposure to people who are different we limit our knowledge, our perspective AND our competitive advantage.
There are unique experiences and challenges that come along with being a member of any classification of people. And, Mindy believes that the challenges we face are the very things that build in us the skills and experiences that can make us extraordinary.
Lots of companies have diversity and inclusion programs woven into their fabric, however, only 4% of them include disability in their diversity efforts.
64 million people in the United States live with disabilities, and only 5% of this population represents $21 billion of disposable income. When you live your life with a disability, you live in a world that is not built for you. With a shift in perspective around product and service development, you can not only change the world we live in for the better, but you will open your business to huge revenue streams.
In this presentation, Mindy discusses the reasons why diversity & inclusion makes us and makes our businesses better, and will examine, from her own perspective, why a company should strive to be a leader in this area.
Main idea:
Few would argue that embracing inclusion is the right thing to do. But what many may not realize is that there is a compelling business case for weaving disability inclusion into the fabric of your organization’s values.
Audience takeaways:
- A glimpse into Mindy's story, and the social importance of considering individuals with disabilities when building inclusion into your organization.
- A breakdown of the discretionary income represented by the disabled community, and the revenue potential created for companies selling products and services that embrace inclusive practices
- A breakdown of the competitive advantage created for companies that embrace inclusive hiring
- Tactics for how to begin